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Claire Mitchell, Head of Memberships, PM Forum

Claire Mitchell

Head of Memberships at PM Forum

United Kingdom

Claire Mitchell's Passles

PM Forum

Insight and inspiration for professional marketers

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Is story-telling in marketing a dying art?

Gav Thompson, chief customer officer at fashion brand Boden makes a powerful argument for the importance of intuition in marketing. 

“Data is fantastic and you have to understand it, learn it and love it, but not at the expense of being able to empathise with your...…

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